4 steps: QVCA
1. Q = Quality you don't have to create high end production to get started.
2. V = Value creation people won't watch if you are not creating value.
3. C = Consistency you need to put content out consistently as people
find you on the net they look to see if you've added something recently,
This helps build trust, and consistent messages
4. A = Authenticity people connect with genuine personalities, people are
looking for people who are being genuine, this attracts people.